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Annual Chapter Luncheon 2025

Annual Chapter Luncheon

Thursday, December 11, 2025
11:00 AM - 1:00 PM (PST)
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Event Details

Strategic Event Planning for Community Building & Increased Engagement
Events are more than dates on a calendar—they’re engines for trust, belonging, and momentum. In this interactive panel, leaders who build high-participation programs will share how they design events that strengthen community ties and convert momentary excitement into year-round engagement.

We’ll unpack:

  • Purpose-first design: aligning event outcomes with mission, member needs, and growth goals.

  • Audience strategy: welcoming newcomers, re-engaging lapsed participants, and activating champions.

  • Program formats that work: mixers with intention, roundtables, micro-events, and hybrid touchpoints.

  • Inclusive experiences: accessibility, price sensitivity, and culturally aware choices that broaden reach.

  • Sponsor & partner value: co-creating activities that feel authentic (and not just transactional).

  • Measurement & follow-through: simple KPIs, feedback loops, and post-event actions that keep people coming back.

You’ll leave with plug-and-play planning templates, a checklist for engagement before/during/after, and fresh ideas you can scale across neighborhoods

Lunch Menu: 

Taste of Northwest
❖ Strawberry Salad, Baby Spinach, Watercress, Toasted Hazelnut, Goat Cheese, 
Raspberry Vinaigrette (V, GF)
❖ Marinated Mushroom & Jumbo Asparagus Salad (Vegan, V, GF)
❖ Washington Beef Tips, Wild Mushroom Demi (GF)
❖ Northwest Salmon, Braised Leek Beurre Blanc (GF)
❖ Yukon Gold Potato Gratin, Tillamook Cheddar (V, GF)
❖ Local Harvest Vegetables (Vegan, V, GF)
❖ Macrina’s Dinner Rolls (V)
❖ Washington Apple Tart (V)
❖ Wild Berry Cobbler, Vanilla Sauce (V)

The WSCAI Outreach Committee is again partnering with Toys for Tots!  Please consider bringing a new, unwrapped toy to donate.

Toys4Tots Wishlist

Presenters

members/dsc08443-x2-2.jpg Sarah Hoey is the Executive Director for the Issaquah Highlands Community Association, which is currently the largest HOA community in WA with 4,711 doors, of mixed housing, supplemental neighbors, condos, commercial properties, and new homes construction.  A majority of the supplemental neighbors has, or is ongoing extensive supplemental rehabilitation projects, and common area upgrades. Sarah has earned her CMCA, AMS, LSM, PCAM and has over 20 years in the property management and HOA management fields. Sarah and her husband are a proud military family residing in Fall City, WA. They are avid dog lovers and supporter of K-9 for warriors and the wounded warrior project.    

Jackie Roethel is the Director of Marketing at Evolution Architecture, where she also holds a minority ownership stake in the firm. She is an accomplished marketing professional with a proven track record in the Commercial Real Estate and A.E.C. (Architecture, Engineering, and Construction) industry. Jackie brings a wealth of experience in sales, social media management, corporate communications, CRM, team building, and brand relations.

One notable aspect of Jackie's expertise is her successful collaboration with community managers. Her experience in working closely with various teams and Boards has been marked by success, as she understands the importance of fostering positive relationships within the community. Jackie plays a pivotal role in ensuring that Evolution Architecture's marketing strategies align seamlessly with community needs, values and our overall brand within the industry.

With a degree in Communications from the University of Washington, Jackie has honed her skills to become a strong and effective marketing leader. Her commitment to excellence, coupled with her ability to work harmoniously with community managers, company project partners and GCs, she helps enhance the firm's engagement with clients and Evolution’s target audiences. Her diverse skill set and collaborative approach contribute significantly to the success of Evolution Architecture in the competitive market, where she’s called home for the last 7+ years.

members/1670282128639-3.jpg Kyle Tibbs is the Executive Director of Washington State’s Chapter of the Community Associations Institute (WSCAI). He is an experienced manager with a demonstrated history of working in labor relations, human resources, government relations, and communications. Kyle is relatively new to the Pacific Northwest, and he has been avidly exploring the landscapes, neighborhood hangouts, and delicious vegetarian cuisine that the region has to offer.

Thank You Sponsors