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Managers Only Meeting - Soft Skills

Managers Only Meeting - Soft Skills

Thursday, July 23, 2026
11:30 AM - 1:00 PM (PDT)

July 2026 MOM

Event Details

Soft Skills

In the fast-paced world of association management, technical knowledge and operational expertise are only part of the equation. The real challenge—and opportunity—lies in mastering the “soft skills” that shape every interaction with residents, board members, vendors, and colleagues.

This webinar explores why soft skills such as communication, emotional intelligence, conflict resolution, and adaptability can be surprisingly difficult to develop and consistently apply—especially in HOA environments where competing priorities, strong personalities, and sensitive community issues are the norm.

Designed specifically for association managers, this session dives into real-world scenarios you face daily, from navigating difficult conversations and managing homeowner expectations to building trust with boards and fostering positive community relationships. Attendees will gain practical strategies to strengthen interpersonal effectiveness, reduce conflict, and lead with confidence and professionalism.

This course is approved by Community Association Managers International Certification Board (CAMICB) to fulfill continuing education requirements for the CMCA® certification.

Presenters:

members/haley-graham-1.jpeg

Haley Graham, CMCA, AMS, is President of Navigate Community Management, AAMC. She is passionate about fostering vibrant, engaged communities. She loves to travel and meet new people, which fuels her commitment to creating positive experiences for residents. She strives to keep things fun and enjoyable for everyone involved and is dedicated to pushing the industry forward into a new age by embracing innovative solutions and forward-thinking strategies. One of her goals is to bring a sense of adventure and connection to the communities Navigate manages, ensuring a pleasant and dynamic living environment for all.

members/sroth-2.jpg Scott Roth, CMCA, AMS, VIS Group, Director of Operations
Scott began his career over 30 years ago. He has served in roles from Maintenance, Management, Portfolio Management, and Directorship. Scott's passion is to educate others and empower others to be successful. Through that passion, he continues to lead for educational opportunities in the Chapter and within VIS Group. The greatest asset we can lean into is our people. His belief that we must get those coming behind us ready is his driving force. He could not do any of what he does without the support of his family including his wife and three incredible children. Each day, he knows his children look at him as an example of what they can and should be.  

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